Close
Close is a sales-first CRM purpose-built for inside sales teams and B2B outreach. It combines a powerful CRM with built-in calling (including Power Dialer and Predictive Dialer), email, and SMS in one platform. Designed for speed and efficiency, Close helps high-velocity sales teams close more deals with less friction.
Inside sales teams and SDR organizations that rely on high-volume phone and email outreach to close B2B deals.
Our Verdict
Close is a sales-first CRM purpose-built for inside sales teams and B2B outreach. It combines a powerful CRM with built-in calling (including Power Dialer and Predictive Dialer), email, and SMS in one platform. Designed for speed and efficiency, Close helps high-velocity sales teams close more deals with less friction.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Close across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
Disclosure: We may earn affiliate commissions when you purchase through links on this site. This never influences our ratings or recommendations. Our reviews are based on independent testing.
Pros & Cons
Pros
- Built-in Power Dialer and Predictive Dialer eliminate the need for separate calling software
- Lightning-fast, intuitive UX designed for high-velocity sales reps who value speed
- Unlimited leads and contacts on all paid plans — no hidden limits on database size
- Integrated communication history keeps every call, email, and SMS in one timeline per contact
- Excellent email syncing that retroactively imports past conversations from Gmail and Outlook
Cons
- No free plan — Solo plan at $9/month is very limited (1 user, 10K leads, no workflows)
- Significant price jump from Essentials ($49) to Growth ($109) to access Power Dialer and workflows
- No native marketing automation — purely sales-focused, so marketing teams need separate tools
- Smaller support team than HubSpot or Salesforce, which can mean longer response times
Full Review
Overview
Close is a modern CRM built specifically for inside sales teams that rely on momentum and efficiency. Founded in 2013 by Steli Efti as an internal tool at ElasticSales, Close was spun off to serve fast-moving sales organizations that prioritize simplicity over bloated enterprise features. In 2026, Close differentiates itself with deep native call and SMS functionality, workflow-centric UX, and AI-powered email assistance.
Key Strengths
- Built-in Communication Stack: Native VoIP calling with Power Dialer and Predictive Dialer, plus email and SMS — no third-party tools needed.
- Speed-First UX: Lightning-fast interface designed to minimize friction and maximize sales rep productivity.
- Powerful Automation: Automated workflows, email sequences, and AI-powered email drafting help teams scale outbound outreach.
- Unlimited Contacts on Paid Plans: Unlike many CRMs, the Essentials plan includes unlimited leads and contacts.
- Call Recording and Coaching: Built-in call recording on all plans enables sales coaching and quality assurance.
Pricing Analysis
Close offers four pricing tiers:
- Solo: $9/user/month (1 user max, limited to 10,000 leads, no workflows).
- Essentials: $49/user/month with unlimited leads, multiple pipelines, built-in calling/email/SMS, Smart Views, and centralized inbox.
- Growth: $109/user/month adds automated workflows, Power Dialer, AI Email Assistant, and custom activities.
- Enterprise: $139/user/month with Predictive Dialer, priority support, dedicated success manager, and advanced permissions.
The significant price jump from Essentials to Growth ($49 to $109) is notable, but Growth includes the Power Dialer — a key differentiator for outbound teams. All prices are billed annually; a 14-day free trial is available.
Who Is It Best For?
Close is ideal for founder-led sales teams, SDR teams, and growing B2B companies with 5-50 reps who rely heavily on phone and email outreach. It is especially strong for outbound-first organizations that need a single platform for calling, emailing, and deal management.
The Bottom Line
Close excels as a streamlined, communication-heavy CRM for inside sales teams. Its built-in Power Dialer and Predictive Dialer set it apart from nearly every other mid-market CRM. The trade-offs are no native marketing automation, no free plan, and pricing that can feel steep for very small teams — but for outbound-focused sales organizations, Close delivers unmatched efficiency.
Alternatives to Close
Frequently Asked Questions
No, Close does not offer a permanent free plan. They have a Solo plan at $9/user/month, but it is limited to 1 user and 10,000 leads with no workflow automation. The Essentials plan at $49/user/month is the first truly functional tier with unlimited contacts and multiple pipelines. Close does offer a 14-day free trial with full features and free data migration.
The Power Dialer is Close's built-in calling feature that automatically dials through a list of leads, connecting you to the next call as soon as the previous one ends. It dramatically increases call volume for SDR teams. The Power Dialer is available on the Growth plan ($109/user/month) and above. The Enterprise plan ($139/user/month) adds the Predictive Dialer, which dials multiple numbers simultaneously and connects reps only when someone answers.
Close is excellent for startups with active outbound sales teams. Its built-in calling, email, and SMS capabilities mean you do not need to purchase separate communication tools. The lightning-fast interface is designed for high-velocity sales. However, at $49-$139/user/month, it is pricier than some alternatives like Freshsales or Pipedrive. Close is best suited for startups that have already found product-market fit and are scaling their sales team.
Written by
Alex has spent 8+ years testing and reviewing B2B SaaS tools. Former Head of Growth at a Series B startup, he brings hands-on experience with lead generation, CRM, and marketing automation platforms.