Folk CRM
Folk CRM is a lightweight, relationship-focused CRM with a spreadsheet-like interface. Designed for agencies, startups, and deal-flow teams, it offers contact enrichment, LinkedIn integration, email campaigns, and intuitive pipeline management. No free plan, but the Standard tier at $20/user/month delivers excellent core CRM functionality.
Agencies, startups, and small teams that prioritize relationship management with a simple, spreadsheet-like CRM
Our Verdict
Folk CRM is a lightweight, relationship-focused CRM with a spreadsheet-like interface. Designed for agencies, startups, and deal-flow teams, it offers contact enrichment, LinkedIn integration, email campaigns, and intuitive pipeline management. No free plan, but the Standard tier at $20/user/month delivers excellent core CRM functionality.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing Folk CRM across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
Disclosure: We may earn affiliate commissions when you purchase through links on this site. This never influences our ratings or recommendations. Our reviews are based on independent testing.
Pros & Cons
Pros
- Easiest CRM to learn and adopt — spreadsheet-like interface means teams can get started in minutes, not days
- Best-in-class LinkedIn integration with Chrome extension that imports contacts and logs social interactions automatically
- AI-powered contact enrichment automatically finds emails, phone numbers, and company details — 500 enrichments/month on Standard
- Smart deduplication automatically merges duplicate contacts, keeping your database clean without manual effort
Cons
- No free plan available — only a 14-day trial, which makes it harder to test before committing to $20/user/month
- No native mobile app — users must rely on the mobile web interface, which lacks offline capabilities
- Deals module, dashboards, and email sequences are only available on Premium ($40/user/month) — Standard plan feels limited for growing teams
- Limited native integrations (only ~23 apps on marketplace) — heavily reliant on Zapier for connecting other tools
Full Review
Overview
Folk CRM takes a refreshingly simple approach to customer relationship management. Built around the concept that CRM should feel as easy as using a spreadsheet, Folk delivers a clean, intuitive interface that teams can adopt in minutes rather than weeks. It emphasizes relationships over rigid sales processes, making it ideal for teams that manage diverse contact networks — from sales leads to investors, partners, and clients.
Key Strengths
- Spreadsheet-Like Simplicity: A familiar, clean interface that feels like using a modern spreadsheet — dramatically reducing the learning curve compared to traditional CRMs.
- LinkedIn Integration: Import contacts directly from LinkedIn and Sales Navigator with the Chrome extension. Logs LinkedIn messages and tracks social selling activities automatically.
- AI-Powered Contact Enrichment: Automatically finds and enriches contact details including emails, phone numbers, and company information — saving hours of manual research.
- Flexible Pipeline Management: Create custom pipelines for any workflow — sales, recruiting, deal flow, fundraising — with drag-and-drop simplicity.
- Email Campaigns & Sequences: Built-in bulk email campaigns (Standard) and multi-step email sequences (Premium) with templates and personalization.
Pricing Analysis
Folk CRM has a straightforward two-tier pricing structure with no free plan (14-day free trial available). The Standard plan ($20/user/month billed annually, $25 monthly) includes unlimited contacts, pipeline management, email campaigns, contact enrichment (500/month), AI assistants, and the LinkedIn extension — a solid feature set for most small teams. The Premium plan ($40/user/month billed annually, $50 monthly) adds custom objects, deals module, email sequences, dashboards, API access, and advanced roles. A Custom plan starts at $80/user/month for larger teams needing tailored solutions.
Who Is It Best For?
Folk CRM is best for agencies, consultancies, startups, and small teams of 1-50 people who prioritize relationship management over complex sales automation. It excels for teams that use LinkedIn heavily for prospecting, manage diverse contact types (clients, investors, partners), and want a CRM they can set up and start using in under an hour. Teams transitioning from spreadsheets, Notion, or Airtable will find Folk particularly natural.
The Bottom Line
Folk CRM fills an important gap in the market — a CRM that is genuinely simple without being simplistic. While it lacks a free plan and some advanced features (no mobile app, limited integrations beyond LinkedIn), its ease of use, contact enrichment, and LinkedIn integration make it a compelling choice for relationship-driven teams. G2 users rate it 4.5/5 with 310+ reviews, consistently praising its simplicity and design. For teams that want a CRM they will actually use every day, Folk delivers.
Alternatives to Folk CRM
Frequently Asked Questions
No, Folk CRM does not offer a free plan. They provide a 14-day free trial on the Standard and Premium plans so you can test the platform before committing. The Standard plan starts at $20/user/month (billed annually) or $25/user/month (billed monthly). If you need a free CRM, consider Attio (free for 3 users) or Bigin by Zoho (free for 1 user).
No, Folk CRM does not currently offer a native mobile app for iOS or Android. You can access Folk through your mobile web browser, but the experience is limited compared to native apps offered by competitors like Attio, Monday CRM, and Bigin. This is a frequently requested feature and may be added in the future.
Folk CRM differentiates itself through its relationship-first approach and spreadsheet-like simplicity. Unlike traditional sales-focused CRMs, Folk is designed for managing all types of relationships — clients, investors, partners, candidates, and more. Its standout features include best-in-class LinkedIn integration (import contacts directly from LinkedIn with a Chrome extension), AI-powered contact enrichment, and WhatsApp chat sync. It feels more like using a smart spreadsheet than a complex enterprise tool.
Written by
Alex has spent 8+ years testing and reviewing B2B SaaS tools. Former Head of Growth at a Series B startup, he brings hands-on experience with lead generation, CRM, and marketing automation platforms.