All Reviews
Browse 12 expert reviews across all categories
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Startups and SMBs looking for an affordable, AI-powered CRM with built-in communication tools and a generous free plan.
Freshsales by Freshworks is an AI-powered CRM built for high-velocity sales teams. It combines contact management, built-in phone, email, and chat with Freddy AI for lead scoring, deal insights, and forecasting. A generous free plan and competitive pricing make it ideal for startups and SMBs looking to scale without enterprise complexity.
Free plan for up to 3 users. Paid plans from $9 to $59/user/month (billed annually). 21-day free trial on all paid plans.
Startups seeking an all-in-one CRM with a generous free plan and seamless scaling path.
HubSpot CRM is a powerful all-in-one platform offering a generous free tier with unlimited users, making it the top choice for startups. It combines sales, marketing, and service tools in a single ecosystem with intuitive design and robust automation.
Free plan available. Paid plans from $15/user/month (Starter) to $150/user/month (Enterprise).
Startups and scaling teams that need a flexible, customizable CRM that adapts to evolving workflows
Attio is a modern, object-based CRM built for fast-moving teams. With a Notion-like interface, AI-powered data enrichment, custom objects, and flexible pipelines, it adapts to any workflow. Generous free plan for up to 3 users with real-time syncing. Ideal for startups and scaling companies that want a CRM that evolves with their processes.
Free for up to 3 users; paid plans from $29/user/month
Inside sales teams and SDR organizations that rely on high-volume phone and email outreach to close B2B deals.
Close is a sales-first CRM purpose-built for inside sales teams and B2B outreach. It combines a powerful CRM with built-in calling (including Power Dialer and Predictive Dialer), email, and SMS in one platform. Designed for speed and efficiency, Close helps high-velocity sales teams close more deals with less friction.
Plans from $9 to $139/user/month (billed annually). 14-day free trial. No free plan.
Sales-driven startups that need an intuitive pipeline CRM their team will actually use.
Pipedrive is a sales-focused CRM built by salespeople, for salespeople. Its visual kanban pipeline, intuitive drag-and-drop interface, and activity-based selling approach make it the best CRM for startups that prioritize closing deals fast.
No free plan. Plans from $14/user/month (Lite) to $79/user/month (Ultimate). 14-day free trial.
Marketing-savvy SMBs and e-commerce businesses that need best-in-class automation workflows with integrated CRM capabilities.
ActiveCampaign is a customer experience automation platform that unifies email marketing, marketing automation, and CRM in a single solution. Known for its best-in-class automation builder, it helps businesses create multi-step, multi-channel customer journeys. The CRM add-on turns it into a powerful sales and marketing hub for SMBs.
Email marketing from $15/month (contact-based pricing). CRM add-on from $49/month extra. 14-day free trial.
Funded startups with complex sales processes that need the most customizable and scalable CRM available.
Salesforce is the world's most powerful CRM platform, offering unmatched customization, enterprise-grade features, and the new AI-powered Agentforce. Best for ambitious startups planning to scale rapidly and needing a CRM that can handle complexity.
Free Suite for up to 2 users. Paid plans from $25/user/month (Starter) to $550/user/month (Agentforce).
Small B2B sales teams at startups that want an intelligent, self-filling CRM with minimal manual data entry and automatic contact enrichment.
Salesflare is an intelligent CRM built for small B2B sales teams that automates data entry, contact enrichment, and follow-up reminders. It automatically gathers contact and company info from emails, calendars, and social profiles, keeping your CRM up to date with minimal manual work. Rated 4.8/5 on G2 with 300+ reviews.
Plans from $29 to $99/user/month (billed annually). 30-day free trial. No free plan.
Budget-conscious startups that want enterprise CRM features at SMB-friendly prices.
Zoho CRM delivers exceptional value with a robust free plan for 3 users and paid plans starting at just $14/user/month. Part of the 50+ app Zoho ecosystem, it offers enterprise-grade features at a fraction of competitor pricing.
Free plan for 3 users. Paid plans from $14/user/month (Standard) to $52/user/month (Ultimate).
Small-to-medium teams that want a visual, customizable CRM with built-in project management integration
Monday CRM is a highly visual, customizable CRM built on the monday.com work management platform. With drag-and-drop pipelines, 200+ templates, powerful automations, and seamless project management integration, it transforms how sales teams manage deals. Affordable starting at $12/seat/month with unlimited contacts and pipelines.
From $12/seat/month (3-seat minimum); no permanent free plan
Agencies, startups, and small teams that prioritize relationship management with a simple, spreadsheet-like CRM
Folk CRM is a lightweight, relationship-focused CRM with a spreadsheet-like interface. Designed for agencies, startups, and deal-flow teams, it offers contact enrichment, LinkedIn integration, email campaigns, and intuitive pipeline management. No free plan, but the Standard tier at $20/user/month delivers excellent core CRM functionality.
From $20/user/month; 14-day free trial, no free plan
Small businesses and micro-teams that need an affordable, dead-simple CRM to replace spreadsheets
Bigin by Zoho is a pipeline-centric CRM designed specifically for small businesses and micro-teams. With an exceptionally clean interface, multiple pipeline management, and pricing starting at just $7/user/month, it delivers essential CRM functionality without the complexity of full-scale platforms. Free plan available for 1 user.
Free for 1 user; paid plans from $7/user/month