Sarah Chen

Sarah Chen

Marketing Tech Editor

Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.

Marketing AutomationLead GenerationCRMBusiness Strategy

30+

Products Reviewed

400+

Hours of Testing

8+

Years Experience

Reviews by Sarah Chen

All products independently tested and reviewed.

HubSpot CRM logo

HubSpot CRM

Startups seeking an all-in-one CRM with a generous free plan and seamless scaling path.

8.8/ 10Very Good
ActiveCampaign logo

ActiveCampaign

Marketing-savvy SMBs and e-commerce businesses that need best-in-class automation workflows with integrated CRM capabilities.

8.3/ 10Very Good
Salesforce logo

Salesforce

Funded startups with complex sales processes that need the most customizable and scalable CRM available.

8.3/ 10Very Good
Salesflare logo

Salesflare

Small B2B sales teams at startups that want an intelligent, self-filling CRM with minimal manual data entry and automatic contact enrichment.

8.7/ 10Very Good
Close logo

Close

Inside sales teams and SDR organizations that rely on high-volume phone and email outreach to close B2B deals.

8.6/ 10Very Good
Pipedrive logo

Pipedrive

Sales-driven startups that need an intuitive pipeline CRM their team will actually use.

8.5/ 10Very Good
Attio logo

Attio

Startups and scaling teams that need a flexible, customizable CRM that adapts to evolving workflows

8.5/ 10Very Good
Freshsales logo

Freshsales

Startups and SMBs looking for an affordable, AI-powered CRM with built-in communication tools and a generous free plan.

8.4/ 10Very Good
Zoho CRM logo

Zoho CRM

Budget-conscious startups that want enterprise CRM features at SMB-friendly prices.

8.2/ 10Very Good
Monday CRM logo

Monday CRM

Small-to-medium teams that want a visual, customizable CRM with built-in project management integration

8.1/ 10Very Good
Folk CRM logo

Folk CRM

Agencies, startups, and small teams that prioritize relationship management with a simple, spreadsheet-like CRM

8.0/ 10Very Good
HubSpot CRM logo

HubSpot CRM

Startups seeking an all-in-one CRM with a generous free plan and seamless scaling path.

9.2/ 10Excellent

See how we test and rate products

Our scoring methodology is transparent and consistently applied.

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Sarah Chen — Expert Reviewer | Best CRM for Startups